Google Shopping

If a specific currency is required for usage in Google Ad Urls, then some extra configuration within Google Ads needs to be done.

• Go to a Campaign > Settings > Campaign URL options
• Add {_rchcur}=USD as a custom parameter
• Add a tracking template with the new custom parameter: {lpurl}?_rchcur={_rchcur}

This will enable the custom parameter on the campaign level, but if this is added account-wide then you'll only have to do this once.