Shipping models

To support Reach’s resale model and ensure tax and trade compliance, suppliers must fulfill cross-border orders in a way that aligns with Reach’s Merchant of Record (MOR) terms and the required title transfer and importer-of-record (IOR) structure outlined below:

1. Reach is never the Importer of Record.
2. Title transfer must follow the resale flow.
3. Incoterms (DDP / DDU / DAP) must be consistent with the above.

Reach is never the Importer of Record

Reach will not act as the IOR in any country. The end customer (recipient) is the IOR by default and should remain the IOR even where the supplier is supporting delivery options that include prepayment or advancement of duties and taxes.

Title transfer must follow the resale flow

Your shipping and documentation must reflect the required ownership path:

1. Supplier → Reach: Unless specified otherwise, title is assumed to transfer from supplier to Reach upon export from the supplier’s country and before import into the destination country. For intra-country shipments, title is assumed to transfer from Supplier to Reach at the shopper doorstep.
   1. U.S. intra-country exceptions: Title transfers to Reach upon dispatch from the warehouse. Title transfers from Reach to the end-shopper upon final delivery.
2. Reach → End customer: Title is assumed to transfer to the end customer upon final delivery.
   1. Cross-border with end-shopper destination of Canada exceptions: Title transfers to the end-shopper prior to import into Canada.

Incoterms (DDP / DDU / DAP) must be consistent with the above

Reach supports common cross-border shipping models (Incoterms® 2020 such as DDP, DDU, DAP), but the selected term must not conflict with the title-transfer and IOR requirements above.

For any exception requests or unusual scenarios, suppliers must obtain explicit written agreement in advance.